A
B
C
Crisis Management is a strategic process of identifying, responding to, and mitigating risks or disruptions that could harm an organization’s reputation, operations, or stakeholders.
Complaint removal is a process of eliminating or suppressing negative complaints about a person, business, or brand from online platforms.
D
Defamation refers to making false statements either, written (libel) or spoken (slander)—that harm an individual’s or a business’s reputation.
Digital footprint, as the name suggests, is the collection of (footprints )data left behind by a user’s online activities. It includes interactions on social media, website visits, online purchases, comments, and shared content.
Domain Authority tells how well the website may rank in search results based on its age and popularity. It is a search engine ranking score developed by Moz.
E
Enterprise Online Reputation Management (ORM) is a strategic process to monitor, refine online presence and maintain the online reputation of organizations and high-profile entities.
Ethical hacking for ORM involves securing your business and protecting from unauthorized access or other cyber issues by using cybersecurity techniques and enhancing the business’s online reputation.
E-E-A-T means Experience, Expertise, Authoritativeness, and Trustworthiness. These are Google’s quality guidelines for rating the content of a website. These qualities can also help your website rank well on search engines.
F
Fake reviews are dishonest or misleading customer ratings that aim to deceive people’s perceptions about a product, service, or business. There are many ways that fake reviews can be made.
Forum monitoring is the process of tracking discussions, posts, and comments on online forums to manage brand reputation, detect trends, and address misinformation.
Fraudulent reputation attacks are deliberate attempts to harm an individual or business’s online reputation or credibility through fake reviews, false accusations, or misleading content.
G
Google Autocomplete Manipulation refers to unethical tactics that violate Google guidelines. These are used to influence Google’s search suggestions by artificially promoting or suppressing specific terms.
Google My Business (GMB) Optimization is also the process of improving a business’s GMB profile. This process helps businesses to appear in local searches, attract customers, and engage their audience more easily.
Google reviews management is the process of constantly monitoring and responding to customer reviews on Google My Business. Managing Google reviews is important as they play a role in setting up your brand or business image among the audience.
H
Harassment Monitoring is tracking and identifying the online or offline harassment content that involves threats, bullying, defamation, and harmful content.
Hashtag Reputation Management uses hashtags to monitor, analyze or influence customer perceptions of your brand. Hashtag Reputation Management is being used on social media.
I
Influencer Reputation Management is the practice of monitoring, protecting, and enhancing an influencer’s online image, reputation, and to maintain credibility, trust, and brand partnerships.
The process of fixing or improving an individual’s or business’s online reputation.
Image SEO for Online Reputation Management (ORM) refers to optimizing images to enhance search visibility, improve brand perception, and leave an inspiring message.
Image Suppression is the process of reducing the visibility of images that hinders your brand reputation in the search engine results and online platform.
K
Keyword Reputation Tracking keeps track of certain search terms and words related to a brand, individual, or business. These keywords evaluate the digital reputation of that keyword.
Knowledge panel management means managing and optimizing the Google Knowledge panel of a business or an individual. The Knowledge Panel appears for an entity (business, person, etc.) in search results and attracts an audience.
L
Libel is defamation that includes when someone publishes false, damaging statements about an individual or business in written or digital form.
Local Reputation Management means monitoring, improving, and maintaining the online reputation of a business in local search results and directories.
Link bait is content that is designed strategically to attract backlinks from other websites. These link baits focus on the content to make it more engaging, valuable, relevant, and unique, which encourages t]other websites to link.
M
Media Monitoring is the process of tracking, analyzing, and managing media coverage across news outlets, social media, blogs, TV, and radio. It is done to assess brand perception, industry trends, and public sentiment of the media content.
Sentiment Analysis of Mentions refers to the process of analyzing the brands’ mentions across different digital platforms to understand if the sentiments are positive, negative, or neutral.
N
Negative content suppression refers to removing or hiding undesirable, defamatory or false content from the internet or social media.
Negative SEO is an unethical tactic used to harm a website’s search rankings, brand image, and online reputation. These come in black-hat SEO techniques that violate the search engine and the platform’s guidelines.
O
Online defamation laws are designed to protect people and businesses from false statements made against them on various online platforms
Online Crisis Response refers to the plan, the strategies to manage and mitigate reputational damage caused by negative events, or misinformation spreading on digital platforms.
P
Personal Reputation Management refers to the process of maintaining and monitoring an individual’s online presence. In other words, it is all about shaping and protecting your online presence and image.
Public Relations (PR) for ORM (Online Reputation Management) is the strategic use of PR tactics to build, protect, shape public perception, enhance brand credibility, and protect the online image of an individual and brand online reputation.
Profile Optimization refers to enhancing and refining the online presence of the brand, to improve the online visibility on search engines, enhance brand credibility, and engage the audience on different digital platforms.
R
A Reputation Audit is a comprehensive analysis and assessment of an individual’s or brand’s online reputation and online presence.
A reputation score helps understand the online reputation of a person or business through evaluations based on such a score. A brand reputation score is given to content that positively or negatively impacts a brand’s reputation.
S
Search Engine Reputation Management (SERM) refers to the practice of assessing the performance of the individual or brand or business on the search engine ranking results.
Sentiment Analysis refers to analyzing text, speech, or online content to determine the emotional tone or sentiment behind it, the content and text.
Social Media Reputation Management refers to managing social media channels, monitoring, and safeguarding your brand reputation strategically.
T
Third-party review sites are independent platforms where consumers can leave feedback, ratings, and testimonials about businesses, products, and services.
Toxic Backlinks are harmful inbound links from low-quality, spammy, or irrelevant websites that can negatively impact a website’s. These toxic links hinder the SEO performance and search engine ranking of the website.
U
User-Generated Content (UGC) for ORM refers to any topic that is created by the user for the brand service or the product. This content can be in the form of a testimonial, social media posts, forums, and can be shared online.
A URL Removal Request is a formal process of requesting search engines or website owners to remove a specific webpage from search results.
V
A Viral Reputation Crisis happens when negative content spreads to damage brand reputation online. When negative news or damaging social media backlash is released, it goes viral.
Video reputation management keeps an eye on video mentions, reviews, and viral news. Moreover, it helps to protect individuals & brands’ reputation using video.
W
Web scraping for Online Reputation Management (ORM) is about extracting data from the web to assess the mention of a particular brand, firm, person or company on the web.
Y
Z
A zero-click search is when the user’s query is answered directly on the search engine results page (SERP). This eliminates the need to click on any additional links.
