Geo-targeting is a marketing strategy that delivers content, advertisements, or offers and delivers it to users based on their geographic location. This approach helps the marketer to know where the traffic and audience of their business are. It helps to increase relevance, improve engagement, and help brands reach the right audience at the right place and at the right time.  

How Geo Targeting Works
Geo Targeting: You can use location data from IP addresses, GPS, or device settings. This gives average businesses the ability to customize their messaging, offers, and advertisements and reach out to the audience in the specific locations that suit local audiences or regions.

Key Benefits of Geo Targeting

• Geo-targeting gives an idea of pitching the advertisement to the right audience and at the right place; this enhances the ad’s relevance.
• The location-based insights help to improve local campaign performance.
• When the audience sees the ads they want can enhance the customer experience.
• Geo-targeting qualifies to drive traffic for local businesses.

Where can we use Geo-Targeting?  

• Geo-targeting is used to target localized ad campaigns
• Region-specific promotions make the use of geo-targeting 
• According to the user preferences, use targeted push notifications.

 The aim is to ensure your message reaches the right people at the right place. This maximizes impact and drives better marketing outcomes for the marketers.