Client
Me Design OK – A Tulsa-based boutique interior design firm led by principal designer Melissa Engelke
Industry
Interior Design Firm
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Services Provided
SEO Strategy, Content Optimization, Technical SEO, and Authority Building
Goal
- Increase organic search visibility
- Improve keyword rankings for high-intent industry terms
The Challenge
Me Design OK needed to strengthen its organic search presence due to:
- A highly specialized niche with limited search volume for relevant keywords
- Strong competition from established healthcare design firms
- The need for an SEO-driven content strategy to target industry professionals
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The Strategy
To address these challenges, we developed a strategic SEO plan focusing on:
- 1. Keyword Research & On-Page Optimization
– Conducted an in-depth keyword analysis to identify niche-specific terms.
– Optimized service pages and blog content with high-converting keywords. - Content Marketing & Industry Thought Leadership
– Created educational and informative content around medical interior design, ergonomic solutions, and healthcare facility planning.
– Developed case studies and client success stories to boost credibility and engagement. - Technical SEO Enhancements
– Improved site speed and mobile responsiveness to enhance user experience.
– Implemented structured data for better visibility in search engine results.
– Strengthened internal linking to improve crawlability and page authority distribution. - Authority Building & Backlink Acquisition
– Secured high-authority backlinks from healthcare, wellness, and design industry publications.
– Partnered with medical industry influencers to expand online reach. - User Experience & Lead Conversion Optimization
– Refined meta titles, descriptions, and headers to improve click-through rates (CTR).
– Enhanced service pages with conversion-focused copy and visuals to drive inquiries.
The Results
Me Design OK’s SEO performance saw remarkable improvements:
Total Clicks:
- Last 6 Months: 440K (+27%)
- Previous 6 Months: 346K
Total Impressions:
- Last 6 Months: 48.2K (+78%)
- Previous 6 Months: 27K
Other Key Achievements:
- Increased rankings for industry-specific keywords, driving highly relevant traffic.
- Strengthened brand authority in the healthcare and medical design space.
- Improved organic lead generation through a well-structured content funnel.
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