Client
ADJOAA – A curated marketplace for contemporary African fashion, connecting global audiences with independent African designers.
Industry
Fashion & E-commerce
Services Provided
SEO Strategy, Content Optimization, Technical SEO, and Authority Building
Goal
- Increase organic traffic and brand visibility
- Improve keyword rankings for high-intent search terms
The Challenge
ADJOAA faced key challenges in scaling its organic search presence:
- Intense competition from global fashion marketplaces
- Limited organic rankings for high-commercial intent keywords
- Need for a content strategy that educates and converts buyers
SEO SERVICES
Get an estimate on your SEO Audit so that your business can be updated
The Strategy
To address these challenges, we developed and executed a data-driven SEO strategy focused on.
- Keyword & Market Research
– Conducted an in-depth keyword analysis to target fashion buyers searching for African designer brands.
– Optimized product, category, and landing pages with high-converting keywords. - Content Marketing & Industry Thought Leadership
– Created keyword-optimized editorial content highlighting African fashion trends, designer stories, and ethical fashion.
– Developed engaging buyer guides and listicles to capture transactional searches. - Technical SEO Enhancements
– Improved site structure and internal linking for better indexing and navigation.
– Enhanced mobile responsiveness and page speed for a seamless user experience.
– Implemented schema markup to boost visibility in search results. - Backlink Acquisition & Brand Authority Growth
– Built high-authority backlinks from fashion, lifestyle, and sustainability blogs.
– Partnered with influencers and fashion industry leaders to amplify ADJOAA’s online presence. - UX & Conversion Optimization
– Refined meta titles, descriptions, and header tags to improve click-through rates (CTR).
– Improved product page content to enhance engagement and conversions.
The Results
ADJOAA’s SEO performance saw significant improvements:
Total Clicks:
- Last 6 Months: 18.2K (+65%)
- Previous 6 Months: 11K
Total Impressions:
- Last 6 Months: 1.2M (+86%)
- Previous 6 Months: 646K
Other Key Achievements:
- Increased keyword rankings for high-intent fashion search terms.
- Strengthened ADJOAA’s brand authority in the sustainable and ethical fashion space.
- Boosted organic sales and engagement through optimized product pages and blogs.
CONTACT US
Book a Slot With Our Experts
You can comfortably send us your cooperation messages at any time. We will do our best to get the answer back to your email as soon as possible.
Grow your business with Growzify
