E-E-A-T means Experience, Expertise, Authoritativeness, and Trustworthiness. These are Google’s quality guidelines for rating the content of a website. These qualities can also help your website rank well on search engines. Topics related to one’s finances, health and well-being, career guidance, and news fall in this category or are referred to as YMYL topics. Content for these needs must be relevant and not misleading.
Breakdown of E-E-A-T
- Experience: is when the reviewer has directly experienced or used the product/service, like someone you know giving their review on camera. Google appreciates content produced by people on their personal experiences.
- Expertise: means a depth of knowledge or qualification of the content and the content creator in the given niche.
- Authoritativeness means being recognized by others from the industry or a credible source.
- Trustworthiness – Shows the information is accurate and transparent while conveying a sense of security.
Why is E-E-A-T Important for Online Reputation Management?
- When your content has a good E-E-A-T score, it is more likely to show up at the top of search results.Â
- The E-E-A-T process can significantly enhance a brand’s online reputation management capability.
- The presence of a strong authority and trustworthy signals can help in diminishing the negative effects of results.
- When you are a credible resource, being called an expert strengthens your brand reputation.Â
How to Optimize for E-E-A-T?
- Showcase experience and expertise like author bios, credentials, and real-life experiences.
- Create authoritative backlinks by gaining references from trusted sites and leaders in the industry.
- Enable credibility & Transparency, and take the references from credible sources and maintain accuracy.
- Make your site secure by using HTTPS and provide clear privacy and disclaimer policies.
- Encourage Positive Reviews & Mentions and get help from your near ones.
E-E-A-T Signals help reinforce trust to enhance your reputation. Whether with an audience or SERPs, e-e-a-t signals.
Key Points for 410 Gone Error:
- Permanent Deletion: The 410 error indicates that the pages have been permanently removed which was earlier available.Â
- Search Engine Impact: Whenever search engines, like Google, encounter a 410 error, they remove that page from their index. Unlike the 404 error, where Google keeps the page indexed for up to 24 hours before removing it.
What Should You Use a 404 or 410 for Deleted Pages?
Google’s Matt Cutts suggests these guidelines:
- Use a 404: When a page is temporarily unavailable or the deletion is not permanent, you can use a 404 response code.
- Use a 410: When a page is permanently deleted and there is no alternative, use a 410 to indicate its permanent removal.
