Webspam is a Black Hat SEO technique. The practice of spamming and cheating to improve rankings is an act against Google’s guidelines. These tactics don’t help anyone and can get you penalized, so stay away from them.

Common Types of Webspam

• The practice of stuffing a website’s content with the same keyword without any relevance just to trick the ranking.
• Cloaking is when different content is shown to users and search engines. Search engine algorithms are manipulated by these, which can lead to penalties and guideline violations.
• A lot of links: Buying, selling, or exchanging them to raise your ranking goes here.
• Automatically generated content is the articles or text created by AI or a computer script that is not original or useful to the user. Use organic content to get a better ranking on search engines.
• Spammy blog comments, forum posts, or fake reviews: spammy user-generated content. 

Google’s Anti-Spam Measures

Google prevents spam on websites with techniques. Those who offend may be demoted indexed or kicked out of the results.

Best Practices to Avoid Webspam For Websites

• For a website, publish high-quality, original, organic content.
• Avoid manipulative link-building tactics.
• Moderate user-generated content to prevent spam.
• Follow Google’s Webmaster Guidelines for ethical SEO.