White-hat SEO refers to the use of organic search engine optimization techniques allowed by Google. To improve the ranking of your page on SERP use the white hat technique which conforms to the ethical code of Google. Unlike Black-hat SEO, which tricks rankings through deception methods. White hat SEO is about the user experience, good quality content, and sustainable growth of your website or application.

Why is White-hat SEO Important?

Using white-hat SEO helps your site get long-term rankings naturally, protects against penalties, and improves credibility. It attracts traffic organically by providing useful content and a great user experience.

Best White-hat SEO Practices

Make informative content that meets requirements and is engaging and interesting.

Create valuable content to earn relevant backlinks instead of using unethical tactics for links.

Optimizing websites for users means creating fast-loading, mobile-friendly, easy-to-navigate websites.

Design your content from the eyes of the user and find the search intent.

White-hat SEO vs. Grey-hat SEO

Combining White and Black hat strategies, for instance, the use of a PBN or excessive link exchanges, was very dangerous.

White hat SEO takes time since it is not an overnight process. But it is worth it and gives lasting results.