Voice Search is a kind of technology that allows you to perform the kind of searches just by speaking and not typing. It uses ASR technology to turn words spoken into text. This enables hands-free and faster search query execution.

Examples of Voice Search Assistants

• Google Assistant (Google Voice Search).
• Apple Siri.
• Amazon Alexa.
• Microsoft Cortana.

Why Is Voice Search Important?

• It is quite easy to do this by speaking.
• Allow Every Person to Utilize: Benefits those with a disability & those who don’t know how. 
• According to Google, 27% of the online world uses voice search on Google. More and more people do voice searches on their mobiles.

Voice Search & SEO

Voice search questions are longer and more casual than text search questions.

It’s important to optimize for local search because most queries have locality, such as the “best bookshop near me.

Content must be of natural language format for sure shot visibility on voice search.

Because more people are doing voice searches, businesses need to optimize their SEO for a voice-driven world. Businesses should optimize for natural language, local search, and mobile-friendly.