The URL rating (UR) is an SEO metric that measures the strength of a page’s backlinked profile on a scale of 0 to 100. The higher the score, the stronger the backlink profile is, often resulting in better rankings. 

How Is URL Rating Calculated?

• It considers internal and external backlinks to evaluate the backlink profile.
• Only do follow links pass the UR value.

Why Is URL Rating Important?

• Links that are of good quality give an additional boost to the page’s authority and rank higher on Google.
• It aids SEO professionals in evaluating traffic-building effectiveness and page strength.
• Positively correlates with higher search rankings.

UR vs. DR (Domain Rating)

• This metric is used to measure the strength of a page’s backlink profile.
• The overall strength of a website’s backlink profile determines Domain Rating.

Getting relevant and high-authority links helps to improve the URL rating of your website which further helps in search ranking.