A transactional query is a type of search query. This query signifies the buying intent or the desire to complete a transaction. Usually, these transactional queries are used by the users when they are making a purchase taking a commercial action, or completing the payment. 

Common Characteristics of Transaction Query

•  Includes keywords like “buy,” “purchase,” “order,” and “discount”
•  Often features specific product names (e.g., “Ethnic Dresses”)
•  These transactional queries on SERP results typically show shopping ads, product pages, or e-commerce listings.

Why Are Transactional Queries Important?

• High Conversion Potential – Users with transactional intent are more likely to make a purchase, leading to higher conversion rates.
• Essential for eCommerce & Lead Generation – Businesses can capture demand at the final stage of the buyer’s journey.

How to Identify Transactional Queries

• Use Modifier Keywords – Search for “buy,” “deal,” and  “best price” in keyword tools.
•  Analyze Search Results (SERPs) –  top results are product pages or shopping ads, and transactional queries.

Optimizing for Transactional Queries

• Match Search Intent – Ensure your page type (e.g., product page, category page) aligns with what users expect.
• On-Page SEO – Use transactional keywords in titles, meta descriptions, and product descriptions.
• Improve and implement product structured data – Helps display price, availability, and reviews in search results.
• Internal Linking – Link from high-authority content pages to boost product/category pages.