The title tag of an HTML document defines the title of a webpage, which is displayed in the browser tab. The title tag shows up on pages with results from search engines, browser tabs, and social channels. The title tag acts as a summary of the content on a webpage so that the readers have an idea of what is there on the page. A better title tag improves user engagement and ranking.
Why Are Title Tags Important?
- SEO Advantage: Contributes to rankings and helps search engines understand what the page content is.
- A good title helps to get more clicks from the search results.
- User Experience: Clarifies what the user can expect from the page
- User Engagement and make the page more readable.
SEO Best Practices for Title Tags
- It is advisable to include your target keyword naturally in the title to enhance the relevance of your page.
- The title should not be longer than 60 characters, as longer titles will get truncated in search results.
- Make It Unique & Engaging and Relevant – Stand out by writing specific and compelling titles.
- Make the Title Tag Different from H1 – The title tag and H1 can be different. But, the H1 should be more descriptive or different from the title tag.
- If Google finds your title tags too long, stuffed with keywords, or misaligned with intent, they may rewrite them. Ensure clarity and accuracy to minimize changes.
Example HTML
html.CopyEdit.<title>How to Write a Perfect Title Tag SEO Practices</title>
