Search innovative SERP features that appear in search results besides typical organic listings. SERP features offer more details, enhanced user experience and often reduce the need for users to click on websites.Â
Common SERP Features
- Featured Snippets are the bolded answers at the start of the SERP. You may ask for more related queries and answers.
- Knowledge Panel – Information boxes that summarize entities’ key facts.
- Local Pack – Map-based results for location-based queries.
- Image and video packs are the pictures and videos associated with the search term.
- Sitelinks – Additional links to key pages within a website.
- Top Stories – News articles related to trending topics.
- Shopping results show products from internet shopping sites.
Why Are SERP Features Important?
SERP features help the site gain visibility and improve the search experience. It takes the visitor directly to their target segment. Companies that appear in these features get the upper hand in organic searches to gain further brand visibility and engagement. However, some features can lead to lower click-through rates as they provide the answer directly to people.
How to Optimize for SERP Features
- Make use of structured data (schema markup) to make your content more visible.
- Make your content using lists, tables, and summaries for Featured Snippets.
- Optimize for local SEO to appear in Local Packs.
- Use good-quality images and videos to rank in visual packs.
- Make the layout of your site better.
If your webpage features in SERP (search engine results page), it can boost search performance.Â
