A search term is also referred to as a search query. The search term is a word or phrase entered into a search engine search bar with the intent to find, learn, or know about the specific term. It represents the exact text users type on the search bar when looking for results on a search engine such as Google or another search engine.
There is confusion between keywords and search terms. Search terms are generally user-generated queries, whereas keywords are targeted by marketers and SEO professionals to align with user search terms.
Why Are Search Terms Important for SEO?
Understanding search terms helps businesses optimize their content and align with the user intent to make it more engaging and user frienwly when a webpage aligns with search engine guidelines and user intent of user search terms. This way, search engines are more likely to rank it higher, leading to increased visibility and traffic.
How to Optimize for Search Terms?
- Get ideas from search intent: Determine whether users are looking for information (informational intent), specific websites (navigational intent), or making a purchase (transactional intent). Optimizing content to match intent increases relevance.
- Using Long-Tail Keywords: Longer, more specific search terms have lower competition and higher conversion rates. Incorporate these search terms strategically in a relevant manner so content improves rankings.
- Analyze Google Ads Search Terms Report: If running PPC campaigns, reviewing search term data reveals what users are searching for, allowing adjustments to keyword strategy.
FAQsÂ
What’s the difference between search terms and keywords?Â
Search terms are the actual queries users enter into search engines, while keywords are terms targeted by SEO and advertising campaigns to match those queries.
Where do keyword tools get data about search terms?Â
Most keyword tools pull data from sources like Google Ads Keyword Planner, clickstream data, and other third-party providers to estimate search volume and trends.
