Secondary keywords are the terms that are related to the primary keyword. These terms support primary keyword context in search engine optimization (SEO). These secondary keywords may include synonyms, subtopics, and long-tail variations, which can enhance content relevance and coverage.
What is the importance of Secondary Keywords?
When we integrate secondary keywords with primary keywords it helps to improve topical relevance, coverage, and topical depth. This ensures that the keywords align better with the search intent. Along with this, these secondary keywords also improve the search efficiency for multiple keywords, rather than just one.
- There are greater chances that the webpage optimized with secondary keywords ranks for hundreds or even thousands of related search terms. This helps to broaden the search visibility, target many keywords, and improve traffic and search ranking for the keyword.
How can you Find Secondary Keywords?
- Start with analyzing the Primary Keyword: Identify the main keywords and make sure the keyword needs to be relevant to the niche and align well. Based on the primary keywords, figure out the synonyms or search query. This can give you an idea for secondary keywords.
- Check for “Related Searches” & “People Also Ask” on search engines: Search your primary keyword on a search engine like Google. Scroll down to check the “Related Searches” section from the dropdown. For better ideas, you can explore “People Also Ask” questions for relevant subtopics.
- Analyze Competitor Pages: Review the organic keywords of high-ranking pages using tools like keyword planner and this tool can reveal valuable secondary keyword opportunities.
- Leverage Keyword Research Tools: Platforms like Google Keyword Planner and Keywords Explorer provide keyword ideas, including related terms, search suggestions, and frequently used variations.
Effectively including secondary keywords ensures comprehensive content that meets user expectations and improves search engine rankings.
