Seed keywords as the name suggests is the foundational term when doing keyword research. These terms are usually short one or two words and are much related to fundamental search terms. The significance of the seed keywords is that they are broad, search high-volume, and competitive.
For example, if you own an online grocery store, seed keywords might include “grocery,” “organic pulses,”,” Supermarket” or “daily essentials”. These terms generate specific keyword variations and topic ideas.
Why are Seed Keywords Important?
Seed keywords are foundational keywords and are essential because they:
- Help generate long-tail keyword ideas (e.g., “best laptop for students”, “ best grocery store near me )
- Helps to Identify related search terms or secondary keywords more precisely (e.g., “gaming computers” or “laptops”)
- It gives content relevance and helps to form an engaging content strategy and topic clustering
Some Key Ways to Find Seed Keywords
- Brainstorm approach and industry trends: List terms related to your brand, products, or services E.g grocery store, organic food, bakery items.
- Competitor Analysis: Analyse the competitor keyword usage, and meta tags with the use of SEO tools to find keywords your competitors rank for.
- Google Search Console: Identify keywords your site already ranks for and find which keywords go well with the website.
- Google Suggestions: Check the “People Also Ask” and “Related Searches” sections.
- Forums & Q&A Sites: Explore ideas by exploring industry discussions to identify commonly used terms.
Seed keywords are the starting and the foundation point for any SEO strategy and keyword selection. It helps with guiding content creation and keyword expansion efforts.
