Schema markup is a structured data code that helps search engines read web pages to Offer rich search results. It employs the standard vocabulary of schema .org. It improves search engine results with rich snippets and interactive elements. In some cases, “schema” and “structured data” are synonyms. Schema markup means using Schema.org vocabulary to implement structured data.
What is the Importance of Schema Markup?
Schema markup helps search engines fundamentally improve search results with more richness. This helps improve CTR and visibility on search engines through enhanced appearance of content on SERPs. Adding schema markup to your website can give you features like a knowledge panel, events, and products in the results.
How Does Schema Markup Help with SEO?
Schema markup helps search engines display information in various formats, like.
- Rich snippets (e.g., star ratings, reviews, prices)
- Knowledge graphs.
- Event carousels.
- FAQs ( Frequently Asked Questions)Â
- Recipe enhancements.
Making Use of Schema Markup And Correctly Will Help Your Web Pages Rank In Rich Search Results. Your Content Will Become More Accessible, Noticeable, And Interactive.
How to Implement Schema Markup
In case you are a WordPress user, adding schema markup can be done easily with the help of SEO plugins. If you wish to use manual implementation, then Google’s Structured Data Markup Helper can be used,d or you can insert JSON-LD code directly into a webpage’s HTML. Google’s Rich Results Test can help to validate correct implementation and find errors.
