A reconsideration request is a request that is submitted to Google. This request is a formal appeal submitted to Google only after a website has been done fixing issues that led to a manual action (penalty) earlier. If the request gets approved by Google, the penalty is removed. This restores the site’s ability to rank normally in search results.
Why Are Reconsideration Requests Important?
When manual actions negatively impact a website’s visibility. A reconsideration request is the only way to have these penalties reviewed and lifted by Google’s web portal team.
Best Practices for a Successful Reconsideration Request
- Firstly, you need to fix the issues related to the penalty and then Document Fixes – List all corrective actions, such as removing bad links or fixing content violations.
- Be Clear, professional, and polite while drafting a reconsideration request– Address people reviewing your request professionally and concisely.
- Show Preventative Measures and explain how you’ll avoid future violations, like new SEO guidelines.
- Be Honest while you make the reconsideration request. Admit past mistakes, learn from them, and demonstrate genuine efforts to comply with Google’s policies.
- It is better to provide evidence such as proof of fixes, such as email records or webmaster forum discussions.
- Wait for a Response – Don’t submit multiple requests; wait for Google’s decision on the first one.
