Related searches are the types of suggestion search queries that appear at the bottom when the user searches for some query in a search engine results page (SERP) based on a user’s initial search. These terms are connected to the original query and help users refine, get ideas, get relatable searches, or expand their search.
Why Are Related Searches Important?
- Keyword Discovery – offer free, relevant keyword ideas for content creation and SEO purposes.
- User Intent Insights – They help understand what users behave and search for around a topic with relatable searches.
- Search Engine Optimization Incorporating related searches into content can improve search visibility.
Where to Find Related Searches?
- Displayed as a list of additional queries at the bottom page of SERP
- People Also Search For (PASF) is shown after clicking a result and returning to the SERP.
- Google Autocomplete suggests the queries appear while typing in the search bar.
Using related searches effectively can enhance keyword strategy and content relevance.
