RankBrain is Google’s powered machine learning system this system helps to interrupt and process search queries. Most search queries it processes are unfamiliar and come in the category of long tail keywords or queries. Rankbrain was introduced by Google in 2015, main aim of this was to refine search results for different queries based on user behavior. By understanding these terms. Understanding human behavior for these search queries, analyzing the relationship, and taking insights to deliver even more relevant answers for the search queries.Â
How Does RankBrain Work?
RankBrain not only relies on keyword matching to get the search result, but RankBrain interprets the search intent and user behavior and carefully analyzes and converts words to mathematical vectors. This helps Google handle ambiguous queries, recognize synonyms, and aim to improve result accuracy based on user interactions and behavior.
SEO Best Practices for RankBrain
- Write organic, high-quality content naturally in a conversational tone.
- Focus on user intent and relevance rather than exact keywords.
- Improve user experience, site speed, and readability.
RankBrain qualifies to reward websites for their better content and matching the user intent. It provides value and aligns with user needs rather than those that rely on keyword stuffing.
