“People Also Ask” (PAA) is a useful Google Search feature used to show the questions related to and based on user search queries. During that feature, each brief answer is derived from the featured snippet and linked source webpage. PAA answers can be in text, lists, tables, visuals, or videos.
As users click on the questions, some related queries appear. Thus, the list of questions in the PAA section evolves.
Why is “People Also Ask” Important?
- Improves the Search Experience: Allows users to find relevant answers to their queries when they do not know what to ask.
- When you find a website featured in a PAA box, it means they are getting more traffic.
- This helps form SEO and content strategies – ideas of keywords and topics.
How to Rank in “People Also Ask” Boxes
- Be clear and simple while answering a question in 2 to 3 sentences and then elaborating.
- When you can, use numbered or bulleted lists instead of tables.
- Make Questions Your subheadings (H2/ H3 Tag) To Provide Quality Information.
- Add useful text to images, like alt text, file names, and captions, to help your PAA.
Optimizing your PAA is kind of like optimizing for featured snippets – you should cover this in SEO.
