An outbound link is also called an external link. There is a hyperlink that directs users from my site to other domains. These links are often used to cite sources, give more information, or support claims used in the content.
Why Are Outbound Links Important?
- Links to credible sources build the trustworthiness of your content, ultimately helping you gain customer trust.
- Outbound links are considered as a signal for useful content by search engines, which helps improve relevance as well as SEO.
- Makes the user experience better – when you send users to another useful place, you add value and keep them busy.
- When you link out to others, they will naturally link back, making your website more authoritative.e
- Citations help you connect with influencers and experts in your domain 50% of the time.
SEO Considerations for Outbound Links
- A do-follow link will pass link juice while a no-follow link will inform search engines not to transfer the link equity to the destination page.Â
- Ensure outbound links are contextually relevant and add value to your content.
- Try not to use too many links. That can take away the link equity from a page.
Linking outbound helps your link’s SEO qualities, don’t go away completely, and instead focus on any effective words.Â
