Organic traffic refers to the traffic that occurs on the website, or the user lands on your website through unpaid search results rather than paid ads. Mostly, organic traffic is generated when the user finds the keywords on the search engine and clicks our website link on search engine results pages (SERP).

Organic traffic is valuable for websites as it is a cost-effective way and consists of user engagement in a relevant way.  Businesses and website owners optimize their content through search engine optimization (SEO) to improve rankings and increase organic traffic. 

  A strong SEO strategy  Content relevance, content quality, backlinks, user experience, and website authority are other factors that bring more and more organic traffic to a website.

Organic traffic is cheap as well as sustainable. In most cases, it has a high engagement as these people are looking for information related to your niche.