Link text, also known as anchor text. Link text is clickable, visible text placed on the hyperlink on a webpage. It is often underlined or displayed in a different color, making it stand out and engaging for the readers to read. Link text serves as a guide to users and provides search engines with important context about the linked page.
What is the importance of the Link Text?
Firstly, link text helps search engines understand the content of the linked page. By analyzing the anchor text used in backlinks, search engines can know the relevance of a page to specific search queries. For example, multiple websites link to a page using the anchor text as the title of the blog on that web page, “10 chocolate recipes,” Google may view that page as a valuable resource for chocolate recipes.
If the link text is relevant and to the point, it can improve the user experience by providing clear, concise context about the linked page’s content. Users can read the link in the text and decide whether to click the link.
Best Practices for Link Text
- Be Descriptive, relevant, and to the point: Link text should be clear and brief, offering enough detail for users and search engines without being overly wordy.
- Avoid Generic Phrases: Use descriptive, contextual, and relevant anchor text instead of generic terms like “click here” or “know more “
- Use Keywords Naturally; don’t force keywords on link text: While it’s beneficial to include relevant keywords, they should be integrated naturally into the content to avoid keyword stuffing.
- A healthy link text profile should include a mix of branded terms, exact-match keywords, and generic phrases to avoid over-optimization and potential penalties.
By following these guidelines, you can create effective link text that enhances both SEO and user engagement.
