he Local Pack shows three local business listings most relevant to a local intent search. This summary also contains a map that shows businesses’ locations. When people search for terms with local intent, the Local Pack shows up at the start of the results pages. For instance, it will show up when users search for restaurants near me or plumbers in [location].
Also referred to as the Map Pack, Snack Pack, or Google 3-Pack.
What is the importance of Local Pack?
The Local Pack benefits searchers and businesses.
For searchers, it makes it easy to find local businesses as it showcases the business’s name, contact info, website, ratings, and distance from them. Users can use this information to make informative decisions.Â
When local businesses appear in the Local Pack (i.e., the pack of 3), they get visibility and ‘get discovered.’ Hence, this is essential as it boosts local SEO rankings.
How to Rank in the Local Pack for Better Results?
- To rank in the Local Pack, you should consider these ideas.
- To rank in the Local Pack, only Google My Business (GMB) registered businesses can rank. Ensure your business is listed with details and verified.
- Finish your Profile: Ensure your business information (NAP: Name, Address, Phone Number), website, hours, and high-quality images are accurate. To make the customers trust your business.
- Make sure you mention local terms and keywords in your business description. Make your business description compelling and useful.Â
One way to promote your business is to encourage your customers to leave reviews. You can ask customers who are already engaged with your business for reviews.
What Should You Use a 404 or 410 for Deleted Pages?
Google’s Matt Cutts suggests these guidelines:
- Use a 404: When a page is temporarily unavailable or the deletion is not permanent, you can use a 404 response code.
- Use a 410: When a page is permanently deleted and there is no alternative, use a 410 to indicate its permanent removal.
