LSI (Latent Semantic Indexing) keywords are the keywords that are related to the primary keyword, this is related in terms of context rather than just the synonyms. With LSI keywords, search engines understand the broader topic of a page and help in making the content more relevant to specific queries or keywords. With Latent Semantic Indexing technology not directly used by Google, the concept of including semantically related terms in content is still beneficial for SEO.
Why are LSI Keywords Important?
LSI keywords enable search engines to know the context of the content beyond just the primary keyword. By including LSI keyword-related terms, you can improve the following:
- Improve Content Relevance: It is easy for Search engines to determine the page’s subject, enhancing its ranking potential.
- Refine user experience: Including latent semantically relevant words makes content more unique, which increases credibility and engagement.
- SEO benefits: LSI improves content relevance and contributes to improving ranking and reducing bounce rates.
How to Find LSI Keywords?
- Google’s Related Searches: Mostly look for semantically related terms in the “Related searches.” This section is available at the bottom of Google’s SERPs.
- Google Autocomplete: Use Google’s autocomplete feature to discover relevant terms by typing your main keyword and observing the suggested phrases.
- Keyword Research Tools: Use keyword research tools like Keyword planner to Explorer to find additional related terms.
