Link popularity is the term that refers to the quantity and quality of backlinks that are pointing to a website or webpage. Link popularity is the key metric used in SEO to evaluate the strength of a website’s backlink profile. It mainly focuses on the number of backlinks and mainly considers the quality of these links.
Two metrics can help you measure link popularity:
- Domain Rating (DR) measures the backlink strength of an entire domain.Â
- URL Rating (UR) evaluates the backlink strength of an individual page.
Why is Link Popularity Important?
Search engines use backlinks as a major ranking factor. Creating high-quality backlinks is important as it signals trust and authority from other websites. These backlinks help webpages with high link popularity rank better in search results. So, improving link popularity becomes essential for better visibility and organic traffic.
Ways to Increase Link Popularity?
- Diversify Backlinks: Aim for quality backlinks from various authoritative domains rather than getting multiple links from the same website.
- Ensure Relevance: While getting the backlinks, you need to ensure the relevance of the backlinks profile. These links from different sites need to be of relevant topics to boost your site’s authority.
- Focus on Authority: Seek links from authoritative websites that are relatable to your niche. Use metrics like D and DA to identify such opportunities.
- Get Followed Links: Followed links pass PageRank and help with rankings, so prioritize acquiring these over nofollow links.
FAQs
Is Link Popularity the Same as PageRank?Link popularity is a concept that involves the quantity and quality of links, whereas Page Rank is a specific metric used by Google to assess the strength of referring pages. Link popularity applies to the entire website, while PageRank is specific to individual pages.
