Link exchange is also referred to as reciprocal linking. Link exchange is a practice where two websites get each other linked to increase visibility to the audience. It can be a sincere SEO strategy when done ethically. Never forget that manipulative or deceptive link exchanges can result in penalties by Google or search engines, as per Howard.
Is Link Exchanges Good for SEO?
A natural reciprocal refers to a link that occurs between two different sites that add actual value to the user.Â
Link Schemes Risk: Avoid the excessive or artificial exchange of links. Search engines may flag this, which lowers the link value or causes rankings penalties.
Best Practices for Ethical Link Exchanges.
- Make sure that the links are relevant to the context.
- Steer clear of auto link exchange schemes or bulk operations.
- Rather than linking to hundreds of unrelated web pages, do link exchanges with only a few authoritative and related websites that add value to the user.Â
Smart and sensible use of ethical link exchanges for most relevant pages helps build authority without annoying search engines.
