Link equity, also called “link juice.” As from the name, it’s evident that link “equity “is the value passed from one webpage to another through hyperlinks. Link equity influences search rankings by distributing authority and relevance across linked pages. Internal and external links contribute to link equity.
Importance of Link Equity?
- Enhance Page Authority: Pages that receive high-quality link equity are more likely to rank well.
- Enhancing SEO Performance: Enables search engines to assess the relevance and trustworthiness of a page.
- Strengthens Internal Linking and improves visibility of the website: Efficient distribution of link equity within a website enhances overall visibility.
Factors Affecting Link Equity:
- Page ranking of the Linking Page: A higher authority page passes more value.
- Linking Page relevancy: Links that are contextually related provide stronger equity.
- Authority of Linking Website: Trustedand high authority domains transfer more valuable link equity or juice.
- Indexability & Follow Status: The indexable links and followed links pass equity.
- Number of Outgoing Links: Link Equity is divided into all linked pages of the website.
- Anchor Text Relevance: Descriptive anchor texts enhance link value and make it readable.
FAQs:
Is link equity the same as Page Rank?
No. Link equity refers to the value passed via links, whereas PageRank measures a page’s importance based on received link juice or link equity.
Can link equity be measured?
Not that we can’t measure link equity directly. It can be estimated using metrics like domain authority and page authority.
Can I prevent passing link equity?
Yes, you can do this, all you need to do is use the nofollow attribute on the webpage to stop a link from passing PageRank.
We can enhance link equity with effective link-building and internal linking strategies to improve search visibility and rankings.
