Keyword cannibalization is the term that refers to the occurrence on a website when multiple pages on a website compete for the same keyword. When the search traffic splits, it weakens overall rankings. This happens when the same content overlaps in topic and search intent on different web pages.
Is Keyword Cannibalization Bad?
Not always. In case different web pages serve distinct user intents, ranking multiple times can be beneficial at times. However, if similar pages compete with all the same content without adding unique value, it can dilute the effect of SEO and become challenging.
How to Identify Keyword Cannibalization
You can use SEO tools like Google Search Console and other tools. Firstly, find the page ranking for the same keyword. Then, Focus on those that serve identical search intent without giving any additional value to users.
How to Fix Keyword Cannibalization
- Merge Content and add some additional value content to combine pages into a single, authoritative resource.
- Make use of 301 Redirects: add 301 Redirects for the weaker pages to redirect to the best-performing ones.
- Adjust Internal Linking in the webpage and ensure links point to the relevant page.
- Optimize Content Strategy to ensure it aligns with different search intents to avoid redundancy. Add content, adding value to readers while optimizing content strategy.Â
When to Take Action for Keyword CannibalizationÂ
If keyword cannibalization negatively impacts traffic or rankings, consider consolidation. However, if multiple pages rank effectively and serve different intents, no action may be needed.
