An internal link is defined as a hyperlink that connects one page of a website to another page on the same web domain. Internal links help users and search engines navigate a site, show the structure of content, and distribute link juice across pages.
Why Are Internal Links Important?
Internal links help users to navigate and find useful content, improving user experience on site. SEO and indexing are both made easier by using internal links that discover and crawl new pages. Internal links pass authority between pages and improve their visibility in search engine results. Internal links to help Google create a site link in search results.
Best Practices for Internal Linking.
- Be descriptive with anchor text to describe the linking page’s content better to users.
- Put a balance of structured links as well as contextual links. Use menu or footer links as structural links and middle of content links as contextual links.
- Don’t make it too cluttered with internal linking, as it is low in quality.
- Often check out internal links: Identify broken links, orphan pages, and unnecessary redirects.
- Use the “site:” search from Google or other SEO tools to find relevant pages for links.
- Having a strong internal linking strategy on your website can help enhance usability, SEO performance, and accessibility of valuable content.
