In April 2012, Google Penguin was an algorithm modification made to fight web spam and link fraud. Google Penguin targeted websites that utilized keyword stuffing and unnatural backlinks to manipulate search rankings using black-hat SEO.Â
Penguin targeted sites with spammy links, hurting their rankings and traffic in search engines. Over the years, it was modified to become real-time as part of the Google Core Algorithm. Thus, penalties and recoveries are now made in real-time as well.
Why Was Google Penguin Important?
- Google Penguin shows that Google is serious about ranking high-quality and authoritative websites. Its impact led to.
- A crackdown on link farms and paid link schemes.
- A shift towards natural, high-quality link-building.
- A stronger focus on organic, user-centric SEO strategies.
