A Google Knowledge Panel, as the name suggests, is the information box or panel that appears on the right side of Google’s search results. Key to display google knowledge panel is about to displaying key details of recognized entities such as people, businesses, organizations, and landmarks. These Google knowledge panels are automatically generated using data from Google’s Knowledge Graph, Wikipedia, and other authoritative sources.
What is the importance of Knowledge Panels?
Google knowledge panels offer users quick, reliable answers without searching queries on search results. There are high-rated sites of businesses and public figures, increasing visibility and credibility as they occupy prominent SERP space. However, this can reduce organic traffic by offering direct answers within the search results.
When and how do we Get to see a Knowledge Panel?
Google identifies certain entities based on the search frequency, ranking keyword, and rate to receive a knowledge panel. At the same time, you can’t create a knowledge panel manually. Here are the reasons you can improve your chances of seeing a knowledge panel.
- Establishing a strong online presence across authoritative sources (Wikipedia, Wikidata, official websites).
- Ensure to Implement Organization Schema Markup on your website.
- Ensure consistency across social media profiles and Google Business Profile.
How to Suggest Edits to a Knowledge Panel
If you are an official representative of an entity, you can suggest edits:
- Search for your entity on the Google knowledge panel while logged into a verified account.
- Click the “Suggest edits” option in the panel.
- Select the information to update and provide a reason for the change.
- Submit a request for Google’s review.
