The Google Panda update was a major change to Google’s algorithm that occurred in 2011. The update aims to improve the quality of the search results. It targets websites that contain low-quality or spammy content. It was aimed at improving the visibility of content farms and rewarding sites that were high-quality, original, and valuable.
The Google Panda update initially impacted nearly 12% of queries. Google integrated Google Panda into its core algorithm in 2016. Now, Google Panda is a major ranking factor, paying more attention to content quality than ever before. With this update, Google has made it crystal clear that relevant, trustworthy, and user-friendly content will be duly rewarded.
Which practices does Google Panda discourage and encourage?
Google Panda was an update that focused on the importance of content.Â
It discouraged.
- Thin content (pages with little to no useful information).
- Duplicate or plagiarized content.
- High ad-to-content ratios.
- Low-value content designed to manipulate rankings.
Best Practices for Google Panda Compliance.
- Optimize your website as per Google Panda to maintain good rankings.
- Always create value, adding original content through good research.
- Show your experience, authority, and reliability on the subject matter.
- Continuously focus on content: audit regularly and remove or improve outdated, low-quality pages.
- Optimize ad placement: Don’t place too many ads that disrupt user experience.
