A dynamic URL is a web address that is formed in real-time based on user input or database parameters. Dynamic URLs are different from static URLs since they get data from a database to send out to a page with unique content. These URLs often contain special characters like “? The codes “=, and &, followed by parameters specifying search queries or filters”.
Example of a Dynamic URL.
A clothes-selling eCommerce site can have a dynamic URLÂ
https://www.theclothes.com/collections/t-shirts?Size=Medium&Light=LowLight&Benefit=EasyCare.
This URL is based on the filters selected (size, light, benefit). You can adjust the filters and change the dynamic URL. Which adjusts the displayed product results in real time.
Why are Dynamic URLs Important?
- Dynamic URLs are important for large database websites and eCommerce stores. The dynamic URL enables the content to change as per user choices. If there are no dynamic URLs, then a website will require individual static pages for each variant of a product.
Cons of Dynamic URLs in SEO.
- Dynamic URLs can be difficult for the user and search engines to read as they can be pretty complex.
- Due to different URL parameters, the same page may have a lot of duplicates. This can lead to potential SEO issues.
- Backlink Issues: If users can remove parameter(s) from the URL, they may break any backlinks.
Are Dynamic URLs Crawled and Indexed by Search Engines?
Yes, search engines can crawl and index dynamic URLs like the one below. Static URLs can have a higher CTR because people find them easier to read than dynamic URLs.
Should I Replace Dynamic URLs with Static URLs?
No. Although URL rewriters can be created, Google algorithms are smart enough to read dynamic URLs. Making those dynamic URLs into static ones can lead to unnecessary complications and ranking problems. It’s best to ensure the dynamic URLs do not have too many parameters.
