Dwell time helps to understand the significant time a user spends on a website or webpage after it has clicked on the search result. But before returning to the search results. It shows how long a user spends on a page before returning to the search page.
Difference between Dwell Time vs. Related Metrics
- Bounce Rate – The percentage of visitors who leave a page without taking further action is bounce rateÂ
- Time on Page – The total time spent by the visitors on the page, regardless of their next action. Â
Can Dwell Time Affect Ranking?
The dwell time doesn’t significantly impact ranking, it is just a metric to understand which web pages of the website are being visited the most on search results. This “ dwell time “ metric is to understand user satisfaction and content quality. This metric has a lot to tell about how to rank websites on the search engine result page.Â
How to Improve Dwell Time
- Create engaging Introductions – You can hook readers from the start.
- Search Intent Optimization – Ensure content resonates with user needs.
- Avoid Clickbait – Titles and meta descriptions should align with the content.
- Comprehensive Coverage – make sure the answer related questions within the content.
- Internal Linking – This encourages deeper exploration of related topics.
You can’t measure the dwell time directly. You can only focus on user experience and engagement indication that can lead to better rankings and conversions.
