The domain structure of websites refers to their hierarchical arrangement like domain name, subdomain, URL, and directory structure. The structure of the web pages ensures logical and easy navigation of the users while optimizing SEO. With a proper domain structure, accessibility, ranking of searches, and management of the website are improved.
Key Components of Domain Structure.
- Root Domain – The main website address.
- Sections of the root domain are called subdomains. For instance, blog.example.com is a subdomain. Google treats them as independent websites.
- The directories (subfolders) are the parts within the domain after the “/” in a URL. For example, example.com/blog.
Why Is Domain Structure Important?
- A good structure for the domain can ultimately make it more readable and assist search engines in understanding and indexing any content to improve the rankings.
- When the structure of a website is well-designed with clear navigation, the user experience of the website increases. The user would get more engaged and get lesser bounce rates.
- An organized web structure makes web updates and scaling easy.
- A good structure of the website helps to categorize the content that will allow you to run marketing campaigns.
- A structured domain setup improves a website’s performance and usability.
