A bridge page is a type of landing page designed as a bridge between the two pages. This landing page directs visitors to another destination, often through an affiliate link or sales funnel. These pages are the intermediaries, provide additional information, engage and educate prospects, or pre-sell an offer. Before redirecting users to the final page.
These bridge pages are commonly used in affiliate marketing and lead generation. Bridge pages can enhance conversions offering valuable and engaging content to the users. However, search engines like Google may classify them as “ insufficient original content “ if these pages primarily function as redirects without any meaningful and relevant information.