Branded content is a marketing strategy where companies create engaging, value-driven content that aligns with their brand identity. Branded content mostly focuses on storytelling, education, or entertainment to build brand awareness and audience connection.
Branded content can take different forms, such as videos, articles, podcasts, and social media campaigns. It is designed to provide value to the audience while circulating the brand’s message to the audience. This content is created to engage users with your brand and build the reliability of your brand.Â
