Backlinks or Inbound links are hyperlinks created from one website to another. These links point to a specific web page and are one of the factors for ranking and SEO ( search engine optimization). When other websites link to your websites are called backlinks and when you create links to other websites refer to outgoing links.
Why are Backlinks Important?
Backlinks are one of the key factors that search engines like Google use to determine a page’s relevance and authority. This signals trust and value from other websites, which helps to improve the site’s search engine ranking. The more high-quality, relevant, and authoritative backlinks you have, the higher your rank in search results.
Which Factors Affecting Backlink Quality
- Relevance: The links from websites need to be of similar industries or niches that are more effective.Â
- Authority: Backlinks from high-authority or reputable websites have more influence.
- Anchor Text: Descriptive and relevant anchor text (the clickable part of the link) provides context to search engines.
- Quantity: The number of backlinks to a page signals its influence and importance.
Link Building
Link-building is the process of acquiring backlinks from other reputed websites. A good link-building strategy includes obtaining high-quality, natural backlinks rather than simply increasing the number of links.
